For Selfish Reasons… I’m Starting A 30 Day Challenge… Why I’m Committed!

Katie Heinz
4 min readOct 2, 2019

Learn how a business plan, and a failed business changed my life.

In 2004, I was in serious trouble financially. I had been a Dj for about Eight years. It was my passion. I saw an opportunity in 1998 to invest $75k in a nightclub venture in downtown St. Louis. It was the best mistake I ever made.

Let’s go back a few years to when I was attending Full Sail University. At that time, I had my eyes set on Sony Entertainment in New York. I wanted to be in the music business so bad I was willing to take a 12-week non-paid internship at Sony. The last assignment at Full Sail was a 12-page business plan for any business we wanted. Ironically, I picked the nightclub business. Little did I know everything was about to change. I never made it to New York for that internship. Instead, I went back to the midwest.. and an entrepreneur was born.

Now fast forward to 2003. I was involved with four nightclubs in the St. Louis market. I had money, a new family, built a brand new house, and I was the #1 DJ spinning live on the radio every Saturday night from our nightclub to 500,000 listeners on the #1 radio station in St. Louis Z107.7. Wow, I made it.

Hold on, partner not so fast. Didn’t you know this shit won’t last? What? Really? Well, one by one for various reasons our nightclub empire crumbled, and like that, I was flat broke by the end of 2004.

Wasn’t looking good for me at that time…!

I had no healthcare, I was still Djing, but I wasn’t getting that chunk of profit every week: large house payment, new cars, back taxes. I was desperate to find something. Well, it broke my way when a dear friend of mine Brandon (may the Lord bless his soul) asked me out of the blue if I want a day job working in his call center? I was reluctant, frustrated and broke. So I took the job.

I got full healthcare benefits, and I was on salary plus commission. They worked around my Dj schedule. It’s 2005, and I’m working in a call center. Sounds terrible Heck no! I’m a business guy. Don’t let the smooth taste fool you… I’m still a badass DJ. Anyway, I thought to myself… this call center is making 100k per week in sales with 12 employees. Where are these calls coming from? Ring, Ring, Ring as fast as I could answer another followed! Brandon said the “INTERNET.” I knew right; then I had to get in on this “Internet thing.”

So now I’m going to tell you why I’m doing this for selfish reasons. I’m part owner of that business from 2007 to the present. We sell on products on Amazon. Everything I do is online.

I want to inspire anyone I can. I want to say “if I can do it you can too”. I don’t command the English language as well as I would like. I tried so many different things from real estate to flipping cars. Nothing worked except Djing and E-Commerce. The only two things that never feel like work! (That’s the Secret)

I found someone with the same passion, and drive that I have except my man David Sharpe from Legendary Marketers is teaching me to find my voice online. He is giving me the toolkit to bring my message to anyone that wants to receive it. I’m taking this challenge for me. I’m not taking this training to make money or grab a few bucks from selling.

Dave and the family at Legendary Marketers are the real deal. I’ve been a player in this game for 12 almost 13 years. They are marketers, focused on a mission to train anybody ready to work. They will teach you how to create a sustainable business online. I’m going to borrow something from Microsoft. “Today, right now, we have more power at our fingertips than entire generations that came before us. Technology is just a tool, and a tool is only as useful as the person who wields it.”

In the next 30 days, I’m going to wield the tool of content to get my message out. You can join David Sharpe & Legendary Marketers 15 Day Challenge here. I’ll see you on the inside.

* If you purchase anything through a link in this article, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase, and that I’ll be compensated in some small way at no extra cost to you.

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